Senior Growth Product Manager China (Remote)

About NovaKid NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are looking for a Senior Growth Product Manager who knows the Chinese market, understands the specific needs of users from this segment and is able to translate these needs into effective funnels and product experiences. Your goal is to own the most critical window of the customer lifecycle: a potential customer experiencing our product for the first time and the subsequent choice to purchase a subscription. This includes the journey to the trial, the trial experience, the payment windows, the product mix, pricing and CRM control. We are looking for a candidate who will be able to translate the Novakid message to a massive audience in a highly specific environment. What you’ll do Design and implement China-specific funnel approaches. You will expertly translate data to identify "leaks" in the funnel and turn those insights into high-impact product features. Design and test trial experiences and product mixes that deliver consistent “Aha moments” to more customers leading to significant sales boosts. You will own the conversion engine from sign-up to the completion of the trial. Fully own the China launch of the Novakid offering while maximising conversions. Partner with diverse teams (Marketing, CRM, Operations) to align acquisition strategies with the highest-converting customer journeys.